Viral Marketing
sounds like something bad but it is actually something very good. It is, also,
a powerful way to generate traffic to your website.
Think about how a
virus spreads from one person to another. One person gets sick and just by
sneezing they can give the virus to many other people… those people get sick
and share their germs with everyone they know and the next thing anybody knows
is that there is an epidemic. That is the very concept of viral marketing. The
idea is to get everyone to spread your marketing message around because they have
had an enjoyable experience with your site or products/services and want their
friends and family to have a similar experience.
Now let’s look at
using an E-book to start your viral marketing campaign. First you create an
E-book… a really good one that has links to your website, to your sales page
and affiliate links to products and services that you recommend… and you give
it to three people. In the book you encourage those three people to give it to
their friends and family. For your
information it’s not that difficult to prepare an E-book. Just take a little time and you’ll have
prepared before you know it.
And then your
E-book is spreading across the Internet like wild fire. Digital information
duplicates easily and quickly so before you know it, thousands of people could
be reading your free E-book. People that
you may never have had the opportunity to reach before through your other
methods of marketing.
Make certain that
you let people know that they have permission to forward the E-book around the
Internet. When you create the E-book, you have the right to give people certain
rights. One of those rights could be that you allow them to give the book to
other people. Make it clear that this book is free to give away. You’re not wanting to make any money off the
E-book itself. You’re looking for that
marketing information to bring new customers to your website and sell them your
products or services.
You can write the
E-book yourself, use private label content or you can hire a ghostwriter to
prepare the content. There are a lot of ways to create an E-book. Once you have
your E-book written, use software to create your E-book. Just check out sources on the Internet. You may be surprised to find how easy this is
to do.
Before you know
it your web site will begin to be visited by MANY individuals looking at
your other products or services. They
will become your PAYING customers in
no time and this is the life blood of your business.
QUOTE TO CONSIDER
THOUGHTFUL GEM
"Everyone has something to sell,
how do you make your 'something' worth buying?"
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