Using E-mail for Viral Marketing

     Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business or for that matter any business!

     The first thing you want to be sure you don’t do is get over-zealous. The one thing you need to avoid at all costs is spamming. Spamming is still used widely, but with the government establishing more restrictions and fines you don’t want this to be a problem for you. The professional image of your site will also suffer if you send mail blatantly. You can easily fall prey to this practice if you are not careful in how you operate your business.

     Spamming requires a database that contains a huge list of e-mail addresses set up so that the message can be delivered with one click. The problem with it (aside from the governmental restrictions and associated fines) is that it irritates the recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to visit your site or even refer your site to others.

     You need to personalize e-mail campaign by creating your website with personal appeal. You must see to it that your website makes your customers feel safe, secure and cared for.  E-mail is important, because it is going to be one of the most affordable ways to keep in touch with your customers. And you will absolutely want to do this consistently.

     The proper way to handle e-mail permission is to first let your customer know that you will not transmit their e-mail addresses to third party companies. The next thing to do is to attach the need for their e-mail addresses to benefits they can receive.

     For example: Coupons or discounts that are only available to members who receive e-mail notifications. With each e-mail you send the viral marketing effect takes place.

     You also want to reassure your customers that their contact information WILL NEVER be sold or used for any other purposes other than your specific business needs.  This will add extra feelings of security to your customers.

     When you have happy customers who feel safe and secure on your site they will automatically tell their friends about your products/services thus continuing your viral marketing campaign.

QUOTE TO CONSIDER

THOUGHTFUL GEM

"Marketing is like trying to sell 

someone else your dream!"