Tuesday, December 25, 2018

The Many Facets of Viral Marketing


     In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:

1.         E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work and if it ain’t broke, don’t fix it!

2.         Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.  Free, periodical newsletters are enjoyed by many people.

3.         Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.

4.         Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.

5.         Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.

6.         Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.  Everyone knows that we are an extremely “visual” society today.  Most people would rather WATCH information about your product instead of reading about it.

7.         Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.

     Try one or more of the above suggestions and see how they affect your bottom line!

QUOTE TO CONSIDER



THOUGHTFUL GEM

"To grasp the minds of your listeners is a joy.
To touch their hearts with your words is a miracle."





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