Have you ever tried
to work yourself through a maze? Perhaps
it was within a corn field or some other location. You know there is a way to get to the end but
you are totally confused about how to get there! It can be the same for your customers when
they are trying to make a purchase on your website. You’re making your sells suffer and you are
making it more difficult for your customers if your website is confusing and
not easy to use. Why “shoot yourself in
the foot?”
Convincing your
prospects to purchase from you is already a hard job, but you're making the
process twice as difficult for both parties if your prospects are convinced to
buy but don't know how to buy
from you? No matter how good you are at convincing your prospects, they won't
buy if they find the process cumbersome or overly time consuming.
First, you will want
to check that people can find your order form easily and hassle-free. You can
write a clear, concise paragraph to direct your prospects to your order form so
that you can minimize the chances of them getting lost. You can also reduce the
chances of losing prospects by putting a prominent link to your order page from
every other page on your site. Don’t forget those “buy now” buttons!
Also, do you offer
multiple payment options? Some people may feel comfortable paying via Paypal,
some may only want to pay with their credit card and others might want to send
a check. The more options you offer, the better your chances of covering your
prospects' desired payment method. After all, it wouldn't make any sense to
sell hard to a prospect only to find that they won't be able to pay you when
they want to. It may also be a good
marketing strategy to offer acceptance of various currencies, especially if you
are dealing with international sales.
On the other hand,
you will want to prove that you are a credible merchant. Is your order form
secured using encryption technology? You would want to look into SSL for this.
You can also offer a money back guarantee so that people will feel confident
about buying from you. How about after sales support? Who do they contact when
they have problems after purchasing?
There are many questions which need to be considered in making your
website an easy, customer friendly site for making purchases.
Alternatively, you
can add customer testimonials, your contact information, address, and so on to
boost your prospects' confidence. Make them feel safe about buying something
from you, a total stranger to them on the other end of the Internet.
As a conclusion, it
would be very pitiful if you sold hard and sold well to a prospect and
something goes wrong when he or she is ready to pay. Eliminate any chances of
that to maximize your profits!
Constantly check to make sure your shopping cart service is easy to use.
QUOTE TO CONSIDER
THOUGHTFUL GEM
"Why over complicate the simple?"
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