You’ve spent
time. You’ve spent money. You feel you have designed the best looking
website for your business that could ever be imagined! However, no matter how brilliant your website
design is, if it is hard to reach the content of your site then your site is as
useful as an empty shell. Here are some tips to improve the usability of your
website to ensure it serves its functions optimally.
The first method is
to make sure the typography of your content is suitable. If you have large
blocks of text, make sure to use CSS to space out the lines accordingly. The
longer a single line of text is, the greater the line-height of each line
should be. Also, make sure the font size of your text is big enough to read easily.
Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have
to really strain your eyes to read the actual text.
Make it easy for
visitors to find content that they want on your site. If you have thousands of
articles on your site and a certain visitor wants to find one single article
from that pile, you have to provide a feasible means to enable visitors to do
that without hassle. Be it an SQL-driven database search engine or just a
glossary or index of articles that you have, providing such a feature will make
sure your visitors can use your site with ease. It will also make them more receptive to
returning to your site for more information.
Ensure that your site
loads fast if you do not want to lose visitors. Most internet users will leave
a website if it doesn't load completely within 15 seconds, so make sure the
crème de la crème of your website is delivered to the visitors as soon as
possible to retain their attention. I
may have been a bit generous with that 15 second time frame. Some individuals won’t be around you site if
it takes longer than 10 seconds!
Last of all, test
each and every link on your site before it goes online. There is nothing more
effective in tarnishing your professional image than broken links, so be very
careful about that. After about one or
two tries to reach information on your site by means of a link that fails, your
potential customer is gone! Make sure
you check these links twice --- three times --- maybe even more!
If you are providing
your visitors with great content in an easy to reach fashion, they will not
only enjoy using your site, but they will send their friends to your site
also! Now you’re talking about some
great exposure.
QUOTE TO CONSIDER
THOUGHTFUL GEM
"If you only live in a throw-away society,
be careful you're not next to go!"
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