Your Viral Salesman: E-books!

     E-books are the future and the future is now. Well, at least that’s my opinion.  The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable future but the time of the E-book has arrived.

     The marketing E-book is a slightly different animal from just an E-book. Marketing E-books contain text, images, links to web pages and navigation controls. The marketing E-book has become a very important part of marketing on the Internet.  It will always be to your advantage to use the most up-to-date means to marketing your business opportunities.

     With a marketing E-book you can present your story in an effective way and include links to your web sales pages. Your E-book can become your best salesman. And who would know the best way to promote your business story than YOU?

     First, your E-book needs to be interesting and informative. It always has links back to your web site and to your sales page.  You should NEVER miss an opportunity to promote your products or services!

     Next, be sure that you have a prominent section telling readers that they are free to give your E-book away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products. This is the way to create viral marketing for your products or services. Remember those links back to your site contained in the E-book?  You will gain tremendous advantages by allowing others to “distribute” your marketing message by means of your E-book.  And this is ZERO expense for you to promote your business to all of their contacts.

     Last but certainly not least before you send your E-book out to the world, double check spelling and grammar and be sure that you have tested every link to verify that it goes where it is supposed to go. Obvious errors will reflect badly on you and will not be of much value to you, it could even by damaging. Once an individual becomes frustrated by your non-functioning E-book links they will simply delete your marketing message from their computer.  There will be NO continuation of your viral efforts.

     Post your E-book to some of the E-book directories. Many let you post it for free, or will let you post a link on their site to your E-book.  Remember you have to get the “ball rolling”.  This means YOU have to start the process of getting your viral marketing message out into the world.  Then you will be surprised at how quickly it can “snowball” into a super marketing success.

QUOTE TO CONSIDER

THOUGHTFUL GEM

"We don't truly know the power of words,

until we open our mouths and let them spill out."