4 Things ALL Articles MUST Have

     Let’s continue our discussion about article writing and how you can be able to produce better writing for your publishing needs.

     The importance of articles on today’s websites and with internet based companies is immeasurable. They dictate a lot in the success and the drive of traffic into one’s site.   It has become a key element in making a site work and earn a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

     Articles have been known to be the major force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.

     But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met in order to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more.  They would also be able to recommend your site to others.

     You may think that you are incapable of writing articles for your site.  You are very mistaken.  Here are some tips to help you and assist you in writing your articles. Below you will read about four things all articles must have to make them successful and helpful in making your site a profit earning and traffic overflowing site.

•           Keywords and Keyword Phrases

     An article must always be centered on the keywords and keyword phrases of your site. As each website visitor goes to a site, there are those who are just merely browsing but are actually looking for a specific “something”. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want.

     The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able to have articles about cars and their parts.  There are many tools on the internet that provide services in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use these tools to determine what keywords to use and write about in your articles.  

•           Keyword Density

     Now that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.

     Keyword density is the number of times a keyword or keyword phrase is used in an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high nor too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

•           Good Article Content

     Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading material. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

     People respond well to figures, facts and statistics. More people will respond to your writing if your research allowed you to state:  “Ninety-three percent of all people find that their eyes are drawn to the colors red and blue within a website.”  Instead of just writing: “Many people like red and blue as colors.”  Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.

•           Linking Articles

     And another important thing to remember: If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site should always be placed right after the articles you have submitted. If people like your articles, they will most likely click on the link directing them to your site. You will need to do some research on this topic and see HOW the ezines, newsletters, etc. want you to submit this information to be accepted by them.

     Writing articles is not for everyone, but it is a great way to get your site rated higher and provide a supply of interested visitors.  You will also find that the more you write the easier it will become for you.  Before you know it --- YOU --- may become the “go to” person for articles on your specific topics!

QUOTE TO CONSIDER

THOUGHTFUL GEM

"On a 2 lane highway you get half the road.

Just don't take the middle half!"