To all writers
and non-writers out there, now is the time to start digging up those creative
writing skills and bringing them back into your “sack” of experiences that you
are able to call upon for making additional income. In the next few posts I’m
going to write some information about how you can improve your abilities in
writing articles or other items and getting them published in various ways.
With modern
communication technology comes the popularity of information-based marketing,
which is one of the oldest and most effective techniques in getting targeted
prospects to sites and converting them into buyers. This is why article
writing, submissions and publications are also getting popular. Believe it or
not it’s not that difficult to put your word to paper and make some decent
money in the process.
There are already
many tools that people can use to make the process of distributing their
articles more easily. Though this is invaluable in getting the contents more
exposure, which is only half of the story.
Let’s take a look first at the common mistakes that some people make
before submitting their contents to article directories:
1. Confusing the
reason to promote the articles with the reason to write them.
In article writing, there are three key
benefits why you are promoting them; branding, lead generation and
promotion, which are all part of your optimization efforts.
But there is only
one reason why you write an article, and that is to inform your audience. If the article is not focused on this
primary and most important purpose, it will fail to achieve the three promotion
benefits because no one will be interested in reading them.
You need to
figure out first how to get people to read what is in your article, and then
make them click on your resource box. You can achieve this by producing better
content.
2. Failing to
maximize the promotional opportunities of article marketing.
You may know
already that your articles can help you generate additional links back to your
site. But do you know that you can get more visitors and better search engine
results from those same articles?
Mention keywords
at strategic places. Just be sure not to overdo them. Some are even using
anchor texts which are also an effective method. But it is important to know
that the majority of directories are not able to support this.
Remember that is
not only about the links back to your site. Part of doing well in your article
marketing is getting picked up by publishers with a large number of audiences
and gaining the ability of leveraging other brands because of the quality of
your work. Better search engine results are also great benefits.
But these things
do not put much money in your pocket. There are other factors that can turn
your article marketing efforts into an opportunity that can boost your
earnings. Not just increase the number of visitors to your site. Start out with a plan and see to it that your
article will serve the function that you intended it to have.
3. Publishing content
that does not help your readers.
Maybe in the
process of writing articles, you are thinking that all you wanted was links
back to your site. And any visitors it can generate are fine.
Guess what? Not
all article banks and directories are going to accept your content
automatically. Oftentimes, they have some guidelines and specifications on the
articles that they are accepting.
You can double
the number of sites you submit to by writing articles that the directories want
to share with other people. All it takes is one publisher with a hundred
thousand readers to increase your potential audience overnight.
Write the
articles that publishers want in their publications if you want your article
marketing to work the most effective way for you. This also means you have to
obey the standard guidelines, spell checks, researching on a good topic and
even hiring a writer to produce a good content on your behalf if you feel you
can’t handle the job yourself.
In the end, it is
all really a matter of choice on your part. You can start getting a little
exposure from increased links back but on a very basic level. Or enjoy massive
exposure from a little extra time making quality contents.
It will be your choice. You may
not be aware of the fact that an article submitted on directories is not meant
to have the same level of exposure as highly-targeted content ones geared on a
narrow group of people. Once you learn
the difference between these two it will surely help you know what kinds of
articles to write and to submit.
Then the increase
in YOUR income will begin to climb
to new heights!
QUOTE TO CONSIDER
THOUGHTFUL GEM
"Sometimes my writing is outstanding,
until I let the words get in the way!"
No comments:
Post a Comment