According to MY
opinion (that and a couple of bucks will get you a cup of coffee?) e-book
writing is one of the easiest and most profitable means to gain a part-time
career and make money in the process.
The topics are so numerous that you would basically have an unlimited
number of subjects that you could produce in written form. Today let’s consider how you can use this
powerhouse within your promotions.
E-books are part of the new frontier of
cyberspace. They are a fairly new medium
for sharing marketing information, ideas, techniques, and expert
knowledge. Each day the number of people
accessing the Internet grows, causing the exposure of your e-book to increase incrementally.
It's obvious why electronic self-publishing has become so popular so quickly.
The publishing
industry, I hope, does not intend to forever banish the printed word to the
dustbin of history. Books in print have their own special qualities and merits,
and the world would be diminished by their disappearance. Sometimes you just want that joy of running
your fingers down the binder of the printed book, holding it within your hands,
and letting your eyes gaze upon that page for as long as you can. But, before I digress too far.
Having said that,
let's look at what makes e-books so important and so unique. E-books have
certain abilities and qualities that other mediums do not possess.
For example, e-books
are fairly easy to produce, and their production cost is inexpensive. Just
think about it: you don't need a publisher, an agent, a printing press, offset
film, ink, paper, or even a distributor.
You just need a great concept, the ability to write it or to hire a
writer, and the right software.
Additionally, e-books
are easily and rapidly distributed online. They are also easily updated; they do
not require a second print run. All you need is to go into your original creation
and modify the text or graphics. Because of this flexibility, e-books can change
and grow as fast as you can type.
E-books are also
immediately obtainable. You don't have to go to a bookstore or search through
endless titles at an online bookstore. All you have to do is download it from a
website, and presto! It's on your computer, ready to be read.
E-books are
interactive. This is one of the most unique and specific qualities that e-books
offer. You can add surveys that need to be filled out, order forms for customers
to purchase your products or goods, sound and video that draw your reader into
the virtual world of your e-book, even direct links to relevant sites that will
expand your e-book outward. The potential is virtually limitless.
E-books have a
particular kind of permanence that other mediums do not possess. Television
shows and radio shows air once, and then may rerun a few times. E-books remain
on your computer for as long as you choose, and they can be read and reread
whenever you choose to. They can even be printed out and stored on the shelves
of your traditional home library.
Another wonderful
quality is that e-books have no barriers in terms of publishing. You don't need
to go through the endless process of submitting your manuscript over and over
again, and then once you land an agent, having the agent submit your manuscript
over and over again. Nor do you have to shell out thousands of dollars for printing
a self-published book. All e-books require is a writer and appropriate
software. Figure out your market, write
your book, post it on your website, and with the right business savvy, your audience
will come to you.
Finally, you have
creative control over your e-book. You
don’t have to compromise with an editor or the publishing trends of the time.
You don't have to haggle with a designer or wait for copyedited galleys to
arrive by snail mail. You are in complete control of the design and the text.
How to Use E-books
for Marketing and Promotion
There are
innumerable ways to use e-books to promote your business and drive quality traffic
to your website. Once posted on your site, you can turn them into a daily
course, which brings your customer back to read the next chapter. You can use
them as a free gift for making a purchase or for filling out a survey. Put your
e-book on a disc, and you will have an innovative brochure. Blow your
competition away by inserting the disc into your sales packages.
The most
effective marketing products are those that are unique. Copyright your e-book,
and immediately, you have a powerful tool that you, and you alone control, and can
offer to the public. People will have to visit your site to acquire your e-book,
which increases the flow of quality traffic and the potential of sales and affiliate
contacts.
Make sure that
you keep your e-book current. Update it frequently as the market and trends
change. Add new advice and techniques to show your prospects how your goods or
services can enrich their lives. By constantly keeping abreast of new trends
and techniques, you can continue to see profits from your e-book for years
after your original creation.
Another
phenomenal advantage of e-books is that you can test their marketing potential
without putting out hardly any cash at all. You can even produce an e-book one
copy at a time, each time you receive an order, eliminating the need for
storage and inventory. By this method, you can gauge the salability of your e-book,
and make adjustments as necessary until the orders start pouring in. E-books
allow you to learn about your market and customer habits and motivation over a
period of time, without risking your precious financial resources. They also
provide you with an invaluable way to gather marketing information, which you
can use in many different facets of your business.
Use your e-book
to discover what the specific goals and problems are in your specific industry.
Then figure out how to solve these problems, and publish an e-book with this
invaluable information. This will increase the value of your business, upgrade
your reputation, and get you known as an expert in your field.
You can extend
the value of single e-book by breaking the book down into chapters for a serial
course, into special reports available on your website, or into audio or visual
tapes. E-books can be broken down into several different promotional materials
by accepting some of the articles and using them to promote your product. You
can include a catalog in your e-book to promote all the products or services
you sell. You can include a thank-you note for reading your book and an invitation
to download a trial version of your product. Or you can include a form for your
audience to contact you for further information or with questions, thereby
building your business relationships and your mailing list.
Using e-books in
this manner helps to cut the cost of individually producing separate
promotional materials. You can use a single e-book to entice new prospects and to
sell new products to your current customers.
No other medium
has this kind of flexibility and ability for expansion. Think of your e-book
like a spider spinning a beautiful and intricate web. Now go and create that
web, and see how many customers and prospects you can catch!
You may surprise
yourself with the great advantages of E-books.
You may even learn to like writing them for yourself and FOR OTHERS!
Maybe you'd like a little assistance in getting your e-books produced. Check out this great e-book on how to get yours written in only 7 days: Write Your Own E-Book in 7 Days!
QUOTE TO CONSIDER
THOUGHTFUL GEM
"Let your heart bleed the words onto the page,
then you will have a something worth reading."
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