Build Interest with Autoresponders

    If at first you don’t succeed - - - try – try – again!  You’ve probably heard that old expression before.  But did you ever think - - - IT’S TRUE!  Few people like a hard sale, and marketers have known for years that in most cases, a prospect must hear your message an average of seven times before they will make a purchase. How do you accomplish this?  With autoresponders!

     It’s really quite simple, and in fact, autoresponders make getting the message to your potential customers those seven times possible. On the Internet, without the use of autoresponders, you probably could not achieve that. Too often, marketers make the mistake of literally slamming the potential customer with a hard sales pitch with the first autoresponder message – this won’t work.  It never has and never will.

     You must build interest slowly. Start with an informative message – a message that educates the reader in some way on the topic that your product or service is related to. At the bottom of the message, include a link to the sales page for your product. Use that first message to focus on the problem that your product or service can solve, with just a hint of the solution.

    You can then build up from there, moving into how your product or service can solve a problem, and then with the next message, ease into the benefits of your product – giving the reader more actual information with each and every message. Your final message should be the sale pitch – not your first one! With each message, make sure that you are giving the customer information pertaining to the topic – free information! This is what will keep them interested in what you have to say.

     This type of marketing is an art. It may take time to get it exactly right. Use the examples that other marketers have set for you. Pay attention to the messages that you receive from other marketers. Start a ‘swap’ file, and keep those messages. Use some of the better sales copy for your own autoresponder messages – just make sure that yours doesn’t turn out to be an exact copy of someone else’s sales message!  You need to be original with your sales message, but you don’t need to reinvent the wheel!

     Remember not to start with a hard sale. Build your potential customers interest. Keep building on what the problem is, and how your product or service can solve that problem or fill that need. If you are doing this right, by the time the potential customer reads the last message in that series, they will be convinced enough to make a purchase!  They will have logically reached the conclusion and convinced themselves that they NEED your product or service.

QUOTE TO CONSIDER

THOUGHTFUL GEM

"To say nothing to a problem

is to kill the solution

before it has taken flight."