Redesign Your Site?

    You want to keep your website fresh.  You want people to return again and often.  How can you accomplish this necessary aspect of your site?  If you run a website, chances are you often wonder whether it is the right time to do a total redesign of the layout of your website. Here are some points to help you in considering this:

     Are you thinking of a redesign just for the sake of having something different?  If you answered yes to that question, it is not yet the right time to do a redesign.  Remember, a design serves a specific purpose. If you are not sure whether to do an overhaul of your site, keep in mind that your current design might have a specific purpose that you might not know about. You will lose that function if you do a redesign.

     On the other hand, if your website has had the same website design since 1990, perhaps it is high time to do a redesign. The last thing you would ever want to happen to your site is when visitors leave your site without taking a look at your content just because the design is old fashioned. If this is your case, here are some points to ponder before doing a redesign.

     Redesigning your website is like performing plastic surgery on it. Your website loses its current identity (for the better or worse) and your regular visitors might not recognize your new design at first glance. You risk losing them just because they thought they landed on the wrong page. Hence, it is very important that you retain a characteristic feature from your old layout. Perhaps it is the logo of your site; perhaps it is the same text style for the title for your site. You MUST redesign in a fashion that people still know that this site is YOU!

     To play it safe, put a poll on your site to let your visitors do the talking. If they think it is necessary for the website to have a fresh look, give it to them!  You may even want them to add some input as to what your new design will ultimately look like.  Then when they visit your site they will enjoy seeing that perhaps some of their ideas have been incorporated into your site.

QUOTE TO CONSIDER

THOUGHTFUL GEM

"If you look at yourself and 

don't like what you see - - - change!"