You’ve heard it said
that the “new store” at the Mall has all the latest gadgets that you would like
to purchase. However, when you go there,
you see armed guards at the entrance.
You’re facing a barbed wire gate to try to get through before you can
enter! And the entrance itself is only a
two foot square space that you must squeeze through in order to get to any of
the merchandise within the store. Wouldn’t you think
twice (or maybe more times) before you attempted to enter that business
location? People may have the same view of trying to get into your website --- or even locating your site!
There is no point in
building a website unless there are visitors coming in. A major source of
traffic for most sites on the Internet is search engines like Google, Yahoo!,
MSN, Altavista and so on. Hence, by designing a search engine friendly site,
you will be able to rank easily in search engines and obtain more visitors. This
way you make your site more appealing to those who want to enter. And it is much easier for them also.
Major search engines
use programs called crawlers or robots to index websites to list on their
search result pages. They follow links to a page, read the content of the page
and record it in their own database, pulling up the listing as people search
for it.
If you want to make
your site indexed easily, you should avoid using frames on your website. Frames
will only confuse search engine robots and they might even abandon your site
because of that. Moreover, frames make it difficult for users to bookmark a
specific page on your site without using long, complicated scripts.
Do not present
important information in Flash movies or in images. Search engine robots can
only read text on your source code so if you present important words in Flash
movies and images rather than textual form, your search engine ranking will be
affected dramatically. You’ll be trying to lead a blind man through the
important data that you have on your site.
Use meta tags
accordingly on each and every page of your site so that search engine robots
know at first glance what that particular page is about and whether or not to
index it. By using meta tags, you are making the search engine robot's job
easier so they will crawl and index your site more frequently. You are helping the robots better understand
the importance of your site by allowing them the chance to “read” your site in “their”
language.
Stop using the wrong
HTML tags like <font> to style your page. Use CSS (Cascading Style
Sheets) instead because they are more effective and efficient. By using CSS,
you can eliminate redundant HTML tags and make your pages much lighter and
faster to load.
You want your site to
“user” friendly not only by the people who will be making a visit to it, but
also to the search engines who will logging your data so that the “real” people
will be able to find you. Always make
yourself “friendly” to the web and it will reward you greatly.
QUOTE TO CONSIDER
THOUGHTFUL GEM
"You may be opposed,
you may be in conflict,
but you can still be friendly!"
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