When you make a sale
of your products or services you’re going to get people talking. The problem seems to be WHO is talking and
WHAT are they talking about? According to current marketing wisdom, one
unhappy customer will tell 7 other people about their bad experience
with a product or business. A happy customer will only tell ONE other person about
their great experience. How can you beat these odds to get more of your
satisfied customers to spread the word about your products and services?
The first way
is to produce excellent content in a range of formats useful to the prospects
in your niche, including:
- Articles
- Special
reports on hot topics in your niche
- Videos on
YouTube
-
Images/infographics
- Webinars
- PowerPoint
presentations on Slideshare (now owned by Linkedin)
- Emalls in
your email marketing platform and autoresponder
- Ecourses
And
more.
Use share buttons for
all of these types of content. Many blogs have plugins that allow visitors to
share the content at your site on many of the main social networks, such as
Facebook, Twitter, LinkedIn, Pinterest and Tumblr. Publish original content on the
networks that your followers can also share easily. You’ll not go wrong by
giving your customers what they want, when they want it, it a format they are
using, and straight talk about your specific niche.
To go viral means to
spread rapidly from person to person in your niche. We might also term it creating buzz about
your products and service. Launch new products regularly can create buzz. Be
willing to give away free review copies in exchange for testimonials to pass
the word along about how good your products are. Some times its very important to understand
that by giving a little you can get a LOT!
A free webinar or
workshop with Questions and Answers (Q & A) can also create buzz if you
have a good reputation in your niche that would make people eager to attend so
they can interact with you. If you have
NEW good ideas people will want to hear them from you.
Emails can be
forwarded easily to friends and family. Ecourses are even better for viral marketing
purposes if they are on an interesting niche topic. Similarly, special reports
designed to get more email sign ups have a high potential of going viral.
YouTube is not just
for entertainment. It is one of the largest search engines on the Internet as
well. Don’t want to appear in front of the camera? Transform your best
PowerPoint presentations into video and upload them in your YouTube account. Now
it is easy to use an “avatar” in place of yourself, if you have to.
Create an affiliate
program for your loyal customers so they can earn income by referring your
products and services. Form JV
partnerships with those in your niche who are not direct competitors so you can
all help each other with your viral marketing. Give them a chance to try your
product so they will feel happy to use it and recommend it to others. Craft
such attractive offers that any customer would be delighted with it and be glad
to tell others about the terrific bargain they got.
In reference to your
social networks, publish unique content as well in your accounts and within
groups you have joined or created yourself, such as Facebook groups. Your connections can share it with all their
followers with just a click. Don’t come
off “pushy”, but let others know how informative you are.
Finally, just ask!
You would be amazed at how many marketers, even top ones, forget to include a
call to action that suggests if the reader liked the content or found it
useful, they should feel free to share it with others. I’ve heard a great ad promotion that included
the ending phrase “If you’re unhappy with our service let me know. If you like our services let others know.” You may be surprised at how effective this
direct approach can be!
QUOTE TO CONSIDER
THOUGHTFUL GEM
"Mama used to say 'If you can't say something nice about
someone, don't say anything at all!'
If that were only true with customers!"
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