Polls

     I’d like to think of my life as ordinary.  What I mean is that I consider myself smarter than some and somewhat less intelligent than others.  I feel I’m better looking that some and not so when compared to others.  My work environment is better than many, but I’m sure there is room for improvement when compared to others.  I have a better financial situation than some and I’m “dirt poor” when stood beside the bank accounts of many.  I guess what I’m trying to say is that I’m pretty much “the ordinary guy.”

     Now what does this have to do with anything?  From my perspective I’m what the normal “man in the street” might be if there was such a creature.  My point of view and opinion is about the same as the average person.  I’d like to think that to some my voice might carry a little more weight, but I’m sure to the vast majority I have NO reason to believe that ANYONE would be listening to what I had to say and place very much credence to the fact that MY voice would be the one that would sway any popular opinion polls.

     However, this seems to be just the thing that many businesses are trying to find out about the general population.  They spend MILLIONS (maybe Billions) in advertising every year to find out what the “Average” person is wanting to buy and how much they are willing to spend!  It’s amazing how they continue to spend these vast amounts of money to be able to “out do” their competition.

     Let me give you an example:  According to “The Statistics Portal”:  The United States is, by far, the largest advertising market in the world. In 2016, more than 190 billion U.S. dollars were spent in advertising in the United States. This figure is more than double the amount spent in advertising in China, the second largest ad market in the world. Forecasts show healthy projections for the ad market in the U.S. for 2017, as media advertising spending is expected to reach the 207 billion U.S. dollars mark this year. Television has been the biggest advertising medium in the United States in the last few years, but is projected to lose the market lead in 2017 to digital. TV advertising revenue was forecast to grow from 73 billion U.S. dollars in 2016 to around 75 billion U.S. dollars in 2017 and 82 billion in 2020.

    According to a New York Post an article by Sydney Ember in December 2015 stated:   Television has lost its longtime grip on advertising budgets as digital ad spending continues to surge, according to some of the advertising industry’s most closely watched forecasts to be released on Monday.

     Television ad sales are expected to fall slightly this year, decreasing globally for the first time ever aside from a recession year, according to the Interpublic Group’s Magna Global.

     TV will account for 38.4 percent of the $503 billion global ad market this year and will drop to 38 percent of the market in 2016, according to the forecast.

     In the meantime, digital media will continue its meteoric rise. Digital ad spending will grow 17.2 percent this year, to nearly $160 billion, and 13.5 percent in 2016, and is expected to overtake TV as the biggest advertising category by the end of 2017, the forecast says.

     The race by public opinion polls will continue to increase with the ever increasing desire to obtain the mighty dollar by businesses of all types and sizes.  There will be always the desire to project into the near and distant future the wants and to create desires for the many products and services that will be produced by the businesses of the world.

QUOTE TO CONSIDER

THOUGHTFUL GEM

"When asked for your honest opinion - - - 

think carefully and be kind!"